The Water Quality Association is dedicated to promoting the highest principles of honesty, integrity, fair dealing and professionalism in the water quality improvement industry. It is equally dedicated to preserving the consuming public's right to quality water.

This Code of Ethics sets standards of conduct for industry members in their dealings with their customers, among themselves, with members of related industries, and the public at large.

Industry Members Shall:

• Conduct themselves as informed, law-abiding citizens dedicated to ethical business practices.
• Be informed of and adhere to all laws, statute, ordinances, codes, and regulations applicable to the industry including those dealing with restraint of trade, consumer protection, truth in advertising, truth in lending, intellectual property protection, selling, registration, sanitation and effluent disposal.
• Accurately represent credentials, training, experience and abilities of all employees and agents.
• Ensure that their products or services are properly applied or installed when they are responsible for such application or installation.
• Inform customers of the general maintenance, service requirements and related costs.
• Respond in a timely manner to customer complaints.
• Provide for the availability of timely and competent installation and service for their products.
• Pursue the advancement of knowledge and skills utilized in the water quality improvement industry.
• Adhere to and promote the Code of Ethics.
• Build their business on the merits of their products, services and abilities.